Your Kaya
Scope
Research, workshops, branding and UX & UI . Your Kaya is a Polish brand offering a subscription for eco-friendly feminine hygiene products. Subscription services were not very popular in Poland. Our goal was to design a platform that would introduce e-commerce subscription services to our local market in an easy to digest manner - especially since Your Kaya products perfectly fit into this very sales model.
My role
Directed the brand’s visual identity, developing moodboards, conducting competitor analysis, and defining a clear brand proposition.
Created a photography and visual style guide to ensure cohesive storytelling across all brand touchpoints.
Designed the logotype and developed multiple concepts, which were refined and presented to key stakeholders for feedback and alignment.
Translated the brand identity into a functional and engaging website UI, ensuring consistency and clarity throughout the digital experience.
Art DirectionUIBranding
