BCN orgullosa
Scope
The Proud Barcelona campaign concept was developed for Pride Month to celebrate Barcelona’s vibrant diversity and its welcoming stance toward the LGBTQ+ community, highlighting Barcelona’s respectful and inclusive society.
My role
Crafted original illustrations and exclusive lettering to capture the essence of the campaign. Using the exquisite corpse technique, the designs represent varied societal facets and a full spectrum of gender identities through amorphous silhouettes—moving beyond binary man/woman distinctions to embody personal aspirations shaped by emotions and character.
MarketingIllustrationLetteringGraphic Design
