R3 Series


Scope

An ongoing series – Social 40 –celebrating 40 of the most creative, innovative and progressive social agencies from six continents.

Integration 40- An R3 collection of the best campaigns in the world, harnessing the power of multiple agencies and multiple stakeholders

We needed to create a book from the Top 40 social agencies worldwide plus collateral design materials.


My role

  • Art Direction: Develop visual style that would follow the rest of the series.

  • Create a dynamic layout grid for the book, that would allow flexibility and at the same time cohesive feeling amongst the following editions of the R3 series

  • Create illustrations that would be used throughout the book and social media posts. From infographics, icons and maps used.

  • Create collateral materials for print and digital, such as certificates, stickers and social media badges.

  • Collaborate with engineer to develop the website. From UX /UI to implementation


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China CMO