Polidea rebranding
Scope
Polidea’s rebranding was essential to better reflect our role in the tech industry and stand out from competitors across all platforms, from social media to print. We wanted an identity that showcases our design and tech expertise while staying current with trends. This rebrand helps us connect with the clients and candidates we want to attract, positioning us as agile, business-focused experts.
The new brand also strengthens internal pride and alignment, ensuring our team identifies with it. With clear brand guidelines, we maintain consistency in how we communicate visually and message-wise, attracting the right partners who share our values of agility, expertise, and innovation in design and tech.
My role
Actively participated in the entire Rebranding process, encompassing brand audit, ideation, art direction, execution, and implementation, all aligned with the company's business objectives.
